live right now
fluffie
sherpa-lined hoodies. i run the brand, the store and everything on it.
visit getfluffie.com
what i did
- brand identitythe look and the voice, start to finish.
- storefrontthe shopify theme, edited in code where the editor runs out.
- email flowswelcome, abandoned checkout, browse abandonment, post-purchase, win-back.
- seo contenta blog built to show up in search and in ai answers.
- copyproduct pages and site copy, kept plain.
bookd
book local service pros right in the chat. co-founded it and built the whole platform.
visit joinbookd.com
what i did
- product and designworked out what to build, then designed every screen.
- ios and android appone codebase in expo and react native.
- web and adminthe site, provider pages and an internal admin in next.js, on supabase.
- paymentsstripe connect: deposits, provider payouts, cancellation windows.
- aiconcierge search and reply drafts, with models picked per task.
marketing and business
it's what i went to school for, and i've been using it on real things since.
- bba, business administrationuniversity of guelph-humber, 2021 to 2025specialized in marketing.
- marketing and web design interniicing, may to december 2025marketing and website work.
- fluffie marketingmy own store, ongoingemail flows, seo content, and a storefront rebuilt around conversion.
- bookd business modelco-founder, 2026positioning against the big booking apps, and pricing: a flat 8% per booking, free for customers.
about
i'm a builder. i studied marketing, then learned to ship software, so i usually end up doing the whole thing: working out what's worth making, designing it, building it, selling it.
based in toronto. most weeks you'll find me at a country concert somewhere in the city.
- things i can get done
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- a mobile app, live on ios and android
- a web app with accounts, payments and an admin
- marketplace payments: deposits, payouts, cancellations
- an online store, from brand to checkout
- a brand's look, voice and copy
- email flows, seo content and landing pages